By Black women, for Black women.
So I’ve always loved Tracee Ellis Ross, especially since Girlfriends (one of my favorite shows ever) and still to this day, she represents so much amazingness from her hair to her fashion and style to all of the roles she’s played. She is an effortless icon and an amazing black woman. Back at the end of September she released via social media that she was releasing her haircare line Pattern Beauty that she had been working on for 10 years and as soon as I heard that I was so excited because I love her hair and how she stays true to it and her curly fro is one of the things she is known for. So after her release via her website she then later released the line in Ulta Beauty stores. Fast forward to a couple of weeks ago I went into Ulta to get something from the line and I was so excited, everything about it was amazing from the marketing, the packaging, the store set up, the product variety and the size ranges.
When I got to the store I knew exactly what I wanted and went straight to it, but the Ulta Beauty employees kept telling me how amazing the product was and how it has been flying off of the shelves, they loved the product during training and certain products like the leave-in conditioner were sold out. I was already excited but their comments made me even more over the moon and excited to purchase and try the products. Not only was the leave in conditioner sold out but so was the brush and I even went to a different store just to see if they had the leave-in and they were out too but that was all good signs to me because I was just happy to see that this amazing black woman had created such an amazing product for us, by us that it’s flying off of the shelf. I purchased the ‘medium conditioner for curlies’ and the ‘hydration shampoo’, and I instantly was in love seeing that the conditioner bottle was bigger than the shampoo bottle because you know we use more conditioner than shampoo (or at least I know I do). I spent $45 for the two products, the conditioner was a 13 fl. oz. bottle for $25 and the shampoo was a 9.8 fl. oz. for $20, yes you may be thinking that’s expensive but natural hair care products aren’t cheap especially good ones and at least you get a lot of product for that price, and also after using it the quality of the product is definitely worth the price but I was willing to spend that price for the simple fact of supporting her and her brand
After using the shampoo and conditioner I can say that Pattern Beauty has a customer in me for life. They were both amazing, you didn’t need to overuse your product, it was easy to work with, smelled amazing and was very smooth. The conditioner is my absolute favorite of the two. Now let’s get into these result!! The results I got from using the shampoo and conditioner were so amazing that It almost made me want to shed tears, my curls were so defined (and this is my first wash after getting my hair redyed red less than two weeks prior), my hair was so soft, fluffy and bouncy, my three strand twist came out perfectly and my hair smelled amazing. I can say after using these two products I’m not even thinking about another shampoo and conditioner and I can’t wait to try the other products (Well when they come back in stock because many of them are sold out even on the website). I will rave about this product to any and everyone because it amazed me from the marketing, the branding, the campaigns, the way Tracee showcased it to beauty editors during fashion week, and the quality of the product itself.
Knowing your audience, what they need and how to get it to them is the formula and Tracee Ellis Ross mastered that with Pattern Beauty.
I will be doing a product review on my Youtube Channel so make sure you’re subscribed .