Recently I went to the opening of the Savage X Fenty store in Downtown Detroit and I couldn’t stop thinking about just how strong Black buying power is and Black women are a main contributer to that. We are going to spend money and we are going to be loyal to the brands we like.
RIHANNA has not failed us yet!!!!! The Savage X Fenty store has officially opened in DETRIOT and I’m SO happy for me, Rihanna and my city because this is major! The store opened August 30th and you know I was there, cute and ready to buy. I waited in line about two hours and it was hot as hell but I was too deep in to turn back. Once I got in the store it was definitely worth it. Think Victoria Secret but 10 times better and BLACK OWNED. There were mocktails, good music and Black women spendingggg, which is what this post is actually about. Black women shop the most, spend the most money on the things they like and they’re loyal customers. We are the blueprint, so we make shit hot. Doing a disservice to Black women is doing a disservice to your business, because the grass is greener wherever we are.
One thing for certain and two things FASHO Black women are going to get out and SHOP and that is why you should market to us and include us, because if we like it we’re going to buy and and we might buy our mothers, sisters, friends, kids and nieces one too! And on top of that when we find something we like we’re going to buy it again and again AND spread the word. Like yes of course the store opening was filled with Black women and they were spending a BAG and buying for everyone in their family but in my teenage years I’ve worked at some of the top THAT GIRL stores two of those being Forever 21 and Victoria’s Secret. When Victoria’s Secret had a sale or were giving out a gift with purchase when you spent a certain amount Black women were in there SPENDINGGGG, and don’t let it be Black Friday. But even growing up especially in a family full of Black women going to the mall on Saturday (really just period but Saturday for sure) or going to TJ MAXX, Marshalls and Homegoods was literally a weekly activity. BLACK WOMEN are going to make that money so they can spend it on what they want. Which is why anytime you see a company come out with an actually great product and its marketed towards Black women they do WELL and don’t let it be Black owned, think Topicals, Fenty companies, Cecred, Black Girl Sunscreen, The Lip Bar, Glamaholic Lifestyle and so many more. we spend well and we create AMAZING businesses. Focus on the consumers that actually shop with your company and that are going to tell other people about it, because when we like something we will show up to stand in line in GROUPS, payment ready.
All in all Black women push the economy forward, that’s it.
xo ShaKayla Diamond
